SanTasti is put to the test by the Pilsbury Wine Company.

Be warned, this tasting is very cruel to young taste buds!!!

Part 1

Part 2

We at SanTasti recently realized that everyone in the wine world always gets asked or asks their peers “how they got into this business?”

It is a story we are all familiar with and it requires little thought to answer, only a quick recollection of each of our histories and the events that lead us down the path to jumping into the wine business.

We also realized that these 30 second to 3 minute stories are perfect for the web and that is exactly where we are going to put them.

This is where winejump comes into play. A place to share our stories on how and why we jumped into the wine business.

My goal with all of this is to put a face on the wine industry. And provide another medium for all of us to connect with our peers and supporters.

The videos you see on the site are ones that I have filmed while out on the central coast visiting wineries and promoting SanTásti.

If you are outside of our area on the central coast then I strongly encourage you to film your own videos and send us the youtube link. It’s not that hard, you can do it. All you need is a webcam and your personality. We’ll take care of the rest. For those who have videos up on winejump… put them on your site… show your customers who you are and why you do what you do for them.

Our wines and foods are all interesting in their own right, but it’s the people that stand behind them that we are really interested in here at winejump. And that’s exactly what we are going to feature.

Hello everyone! I am very excited to begin the SanTásti blog with our first post. The purpose of this blog will be multifaceted with commentary and news on everything from winetasting, winemaking, brewing, baking, cooking, and just about anything flavor related. We will have multiple contributors from various people in the wine and food business who are in one way or another a part of the SanTásti team.

Ok, now that we are introduced it’s time for the first post. How many times have you or one of your friends tasted a wine and THEN asked if it was any good? An article on globeandmall.com was recently brought to my attention. The title of this article, “DECANTER: TASTE TEST: INEPT WINE JUDGES EXPOSED,” would definitely be hard for a lot of wine professionals to swallow. The results are worth looking into and acting upon.

When wine judges were slipped three identical wines in the same flight the study found that “judges rarely gave identical, or even close, scores to the same drink.“ How far off were they, you ask… try a “mere 10 per cent of judges regularly ranked a wine within the same medal category.”

The Prestigious SanTasti Wine Tasting Gold Medal

What does this mean? Plainly and simply it means that the medals that are generally awarded aren’t worth their weight in gold, silver, or bronze. Why is this happening? The author of the article gives a list of the potential causes such as the subjectivity of taste, the numeric scoring system itself, and my personal favorite… palate fatigue. It is in the dismissal of palate fatigue by the authors of the study that I disagree.

Palate fatigue is something sensory enthusiasts and professionals have to combat continuously. The professional tasters are aware of it. I know first hand. Last year Nicole and I were fortunate enough to be chosen as guest judges at the Orange County Wine Festival. (see wine tasting montage here). The gentleman in the kilt was particularly entertaining… but I’ll have to save that for another post. Being Cal Poly Wine and Viticulture Students at the time on the verge of graduation, we were continuously approached by the other judges who just wanted to say hi and/or offer us crush jobs. But more often than not, they would mention palate fatigue and how “its something you have to compensate for.” We would be asked over and over again “how many wines does it take for you to get palate fatigue?” This of course killed us because we wanted to tell them all about this awesome new product we were about to bring to market called SanTásti.

These judges were faced with a tsunami of wine. And each judge offered their own unique way of cleansing the palate. Some of these were as simple as drinking some water (your choice of sparkling or still), bread, roast beef, or even a nice cold Coors Light. Some judges don’t use anything. As you can clearly see, THERE IS NO STANDARD. And they have to go through that wine at neck break speeds. Nicole and I were routinely lapped as the judges would take on one flight after another. We were impressed, but we knew that after tasting a couple hundred wines you aren’t tasting much unless you are cleansing your palate and taking mental breaks.

That is the extreme case. We also know first hand that it doesn’t matter if you are on your first flight of wine or your 30th. The order of the wine tasted plays a significant role on the perceived quality of that wine. This is so powerful and apparent that it doesn’t take a hundred wines to become a factor. This phenomenon can crop up in the first flight of six wines and begin to skew one’s statistical data.

Yikes! What can we do to know if the wine is any good with all of these uncontrolled factors working against us? Well, a great deal of effort is put into these medal competitions. There are scores of behind the scenes people and volunteers keeping the wheels turning and the wine flowing. The data is painstakingly entered into the computers, the wineries have backup bottles incase the bottle has cork taint to maintain consistency. The wine is temperature controlled. Thousands of pieces of stemware are circulated through the judging and cleaned to an odorless sparkle. The wines are served in their respective categories of pricepoint and varietal.

Now comes the judging, all else equal… enter subjectivity. As it has been described to me, a judge imagines what a particular wine from a particular region at a particular price point should taste like. They then undergo their tasting procedure, which varies from taster to taster. When all is said and done, the judge expectorates (our fancy way of spitting into a bowl) and lays down their judgment on a harvest’s worth of work.

Ok, nobody says it’s perfect. But, to me, it is a pretty good representation of a general winetasting. It is also a perfect representation of why we created SanTásti, namely to create a standard where there isn’t one and bring us one step closer to the truth of taste. And these events attract great, rare, and talented palates to come to a centralized location where a million uncontrolled variables of sensory analysis are distilled down to a handful of statistical inconsistencies. Thus bringing us, the wine buyers, closer to an understanding of what the wines taste like before we fork over our money.

And when you do buy that wine and taste it, be honest with yourself because it’s your turn to judge. The judging competitions are there for you, to help you sort through the sea of wine that is available to you. If you end up liking what you try, then great! If not then it’s time to move on to the next bottle.

I hate to end this post with such a generality but it is true. If you like it then it’s good. One of my best teachers once told me that wine is very unique because a lot of us consumers need someone else to tell us if we like it. This is madness.