What’s in a name- the origin of “SanTásti”
Posted on : 31-05-2009 | By : Andrew | In : The History of SanTasti
Tags: How'd we name SanTasti. Naming a Business
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SanTásti, what does it mean and where did it come from? This is a question we get all the time and I figured it warranted a solid answer for those who are curious.
Anyone who as ever tried to name a business, brand or product knows how hard it is. It’s like naming a child – you don’t want people making fun of your baby on the playground. It’s very difficult to find an original and appropriate name that isn’t taken. The last thing you want is to get sued by Coke as soon as you’ve developed some good will and recognition behind your brand.
